Pay-Per-Click and Pay-For-Inclusion:

PPC advertising is a performance-based advertising medium on the Web. Advertisers are billed only when a user clicks through to the Web site or service advertised. Bids for each click are managed carefully to contain costs. This is a very efficient way to drive traffic to a site, with a minimum level of investment. We will choose keywords and concepts that relate to your business model now and in the future. Costs and metrics will be determined once keyword research has been completed so you can anticipate the estimated ROI from the program.

Services Include:

Competitive analysis
Keyword analysis and selection
Budget planning to achieve best ROI for money
Daily monitoring of keyword performance
Conversion tracking and ROI analysis
One-on-One meetings with marketing managers to ensure converstions are becoming true customers/clients
Copywriting for online ads to achieve best click-throug-rates
Monthy reporting of all online campaigns for tracking and future recommendations
Web analytics

Check out our Link Development programs